Since 2000 it seems that the American economy is changing in every which way. The mindset of the American people seems to be changing as well. We have seen fraud with major corporations, the uneasiness of the stock market, banks folding, bankruptcies escalating rapidly, and the housing market breaking records with foreclosures. We are awed and questioning the stability of our nation.
If employees aren’t getting laidoff, corporations are instituting hiring and spending freezes. The continued terrorist attacks and attempts has left an uneasiness in America. As business owners, employees and our customers are molding into a changed mindset. Our behavior is more conservative no matter what the geographic area or industry we are in. The American public are not making hasty decisions and are more conscience when it come time to make a financial decision whether small or large. As I converse with people every day, I continue to hear complaints but everyone seems to think doing nothing is “good enough” for the time being. Everyone is waiting for everything to “fix” itself.
Yes, we are pretty much powerless to change the situations, however we are in definite control of how we respond and react to the dilimeas. As business sales professionals, we have some hurdles that we need to overcome and rethink some of our skills to continue to rise to the top. Our knowledge and experience is priceless and we need to use these skills to our advantage.
Trusting the process is of vital importance if we expect to prosper and enjoy success long term. It may be a struggle to reach 5 presentations each day, but the need to do so hasn’t disappeared. Customer expectations have increased and we need to be flexible to meet that demand. Let’s examine what our game plan needs to include:
We have to possibly work harder than we have in the past. Our goal is to keep that pipleline as full as possible through increased and consistent prospecting. This will keep our income stream steady and protected. With the new “do not call” rules, we just have to be more creative about how we go about cold-calling. Especially in sales, setting appointments is crucial. It might require making many more calls than we did in the past to maintain the same return on investment.
We already know that the postcard prospecting system can be productive. We may need to improve our frequency and volume. Additionally, using the IBS in email format can get to potential sponsors quicker and for less cost. There are numerous ways to obtain the addresses, usually by visiting company or industry websites, as well as current print advertising sources. Be sure your subject line has strength to avoid being deleted before the message is opened. You can reach hundreds of prospects in a short period of time. The result is usually an appointment, and in my experience, I have found that our closing ratio improves on an appointment versus a cold call. We need a mixture to keep energized and productively busy all day.
US automakers didn’t grasp customer needs quickly and as a result lost market share. Customer needs were different 10 or 20 years ago then they are today. Let’s learn from their experience.
The way we do business is changing and will continue to change. So ask yourself, “Is good enough really good enough?
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